Orchestrating exquisite experiences for clients in all industries
We have partnered with market leaders to create innovative and meaningful products that change peoples’ lives across industries. What sets us apart is our ferocious dedication to imagine a better tomorrow, where through thoughtful design and delivery, we can push the boundaries of possibility.
Humancentereddesign
We honor our commitment to always put the user in the center. It’s through the constant focus on the user’s requirements, needs, and desires that we are able to craft the perfect experiences that enhance effectiveness and efficiency. We believe this is the key ingredient in creating a true connection between the user and the product/service.
User loyalty generated by memorable, successful experiences ultimately enables our clients to be market leaders, grow products at scale, and demonstrate profitability.
Inresearchwe trust
At Rare Animal, we strongly believe that research is the only answer to creating and developing products and experiences that demonstrate value to users. Research serves as an essential foundation for design strategy, a continuous checkpoint that we are on the right path to delivering products and services that meet the market’s needs and demands.
Theperfectbalance
It is deep-rooted in our philosophy that truly impactful innovations can only happen when viability, desirability, and feasibility are met in a perfect balance. There needs to be a strong business case (viability), that is technologically possible (feasibility) that touches the user’s heart (desirability). During the product development, our team diligently makes sure that none of these pillars are overlooked and that there is a healthy balance across them.
Crossindustryexpertise
We have the privilege and honor of having worked with various great partners who have entrusted us to collaborate on incredibly exciting projects across industries. Our portfolio and expertise include financial services, media, publishing, luxury lifestyle, hospitability, healthcare, and consumer banking, to name a few. Working cross-industry has empowered every member of our team to think outside the box, push the boundaries, and apply what we have learned in other industries, which has brought huge successes in the work we do.
No challenge is ever too big
The bigger the problem, the more fueled we get. If anyone claims that something can’t be done, we like to surprise you. It is not in our DNA to stop trying, to stop thinking, to stop imagining, and to stop pushing. No matter what the problem is and where it comes from.
A multi-faceted team
We are a team of researchers, UX designers, UI designers, animators, project managers, data scientists, front/back end developers and algorithm developers. The variety of talents, personalities, and backgrounds makes us a uniquely rare and exciting group. We embrace these differences and believe that together we can solve complex problems.
A nameso significantthat it becamea verb
We are often defined by our unique characteristics that build up our culture. We are a group of just passionate nerds that love to do incredible work. That is what makes us excited and alive. We are diligent, we are both artists and scientists, we train every day to be better at what we do, we believe in every strategy we put in front of our clients, and we will deliver to the best of our capabilities. We are not more or less than that. What’s most powerful is when we witness our client describe that experience as ‘we’ve been Rare Animaled’.