UX / UI
AN INTUITIVE AND POWERFUL TOOL to inform health decision making
UI/UX design enhancement strategies for the world's leading healthcare database
Crafting design strategies with a core focus on enhancing the product experience for the Cochrane Library, a high-quality, relevant, up-to-date, synthesized research evidence database for the healthcare professionals.
Our goal was to progressively create meaningful and successful experience enhancements while maintaining the prestigious brand intact and retaining loyal users.
Experience design considerations and factors
A platform-widevisual and workflow enhancements
1consistencythroughout
Cochrane super users have been with the platform for a long time, which makes it crucial for the advancements to come in effortlessly for both existing and new users. Everything from the tone of voice, call to action to the component library, etc. must be easy to users while making them extremely intuitive.
2EXPERIENCE ENHANCEMENTS
Thanks to the overall advancements we see daily in technology throughout various industries, the team was able to bring outside-the-box ideas to improve on the overall platform experience. This is what ultimately differentiates a good product from a great one.
Design goals and challenges
Our team was tasked to devise a gradual and continuous experience enhancement strategy that will enable current users to adapt and adopt the newly advanced workflows throughout the platform.
The challenges arose from analyzing current users’ complex workflows, unique expectations, and requirements, coupled with accurately capturing the intricacy of the domain knowledge.
Ultimately the deliverables included modern and intuitive workflow improvements that empowered users and streamline their everyday interactions with the platform.
NEXT PROJECT
Element 22
Online experience design for Element 22, a leader in modernizing data and analytics in the financial services sector.