PRODUCT DESIGN / BRANDING
SPEND, SAVE & LIVE SMARTER
Moven redefines the way in which people manage personal finances
Moven, an innovative personal banking mobile app, sought out to take on a design/product design strategy upgrade for the new release that speaks to its expansion and growth.
A new experience strategy to entice users, increase engagement, and further gain customer loyalty
Personal banking for the future generation must be seen with a fresh set of eyes in the Facebook and Instagram era. Sharability, gamification, rapid response, location relevance are just basic expectations from today’s mobile experiences. A successful mobile experience guarantees users’ continuous interest at the same time empowers them to complete tasks they are set out to do.
The goal of Moven’s new design strategy was to generate a unique set of interactions and experience that feels compelling to use, yet serve as that trustworthy financial advisor you didn’t know you needed. This is done so in a carefully crafted set of user journeys, workflows, and clear navigation.
Reliable yet engaging
How you manage your finances in the digital area
Managing your finances can be a stressful and challenging duty. But it shouldn’t be. You work hard, you save, and sometimes you may treat yourself to adventurous trips and fancy dinners. Now Moven can help you do that better without making managing your money a topic that makes you want to pull your hair out or having to visit the bank.
NEXT PROJECT
Philosophical Gourmet
Design and layout enhancements for Philosophical Gournmet, editorial-based professional ranking of philosophical Ph.D. programs is the English Speaking world.