PRODUCT STRATEGY / PRODUCT DESIGN
Getting the 'yes' you dreamed of
Find the perfect Engagement Ring
Asking your partner to spend the rest of your lives together can be both an exciting and stressful event. With Tiffany’s engagement ring finder app, that journey can be a much more pleasant one.
The app takes as much data as possible to generate the perfect match
Intelligence based on past purchasing history, browsing behaviors, social media likes, profile account detail, as well as Tiffany sales experts’ recommendation are used to generate matches. Users can try the products on their hands to get a close feel and size and place the order.
Stressful moment leading to a perfect rescue
Finding the right person to spend a lifetime with comes with pure joy. Finding the right engagement ring may come with an enormous amount of anxiety. Through this emotional roller coaster, Tiffany’s app can deter the user’s negative emotions to a positive one.
The journey mapping demonstrates the human emotions one goes through in this phase, starting from the moment one decides to propose, to finding the right engagement ring all the way to finally getting ‘the’ answer.
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