PRODUCT STRATEGY / PRODUCT DESIGN / UX / UI / DEVELOPMENT
BLENDED.COM, A NEW WAY TO LOVE
We understand love and relationship as a journey rather than a destination
Blended.com is a lifestyle dating app that aims to connect users who have children from previous relationships. Dating can be hard when you’re single – it can be even more complicated when you have kids. Blended.com brings dating to a lifestyle experience where through meticulously designed steps and process, users go through a journey of self-discovery, self-fulfillment, that leads ultimately to the perfect match.
A rich set of features that keeps users engaged and ultimately leads to successful matches
Dating is hard when you’re single – dating when you’re single with kids can be more complicated. Blended.com begun with the idea of connecting users with others that understand this complication and want to put children at the core when it comes to uniting families.
LEVELS
Users' behaviors and interactions help advance up the level
COMMUNITY
Users are able to and encouraged to connect with the community
PROFESSIONAL
Professional interests and relevancies play a key factor
JOURNEY
Both online and offline events are designed to help advance connections
An answer to the oversaturated instant gratification dating app trend
We have been so overexposed to the instant gratification dating trend that no one spends any time to think before choosing a date. The risk here is that the users are reduced down to that one profile picture, overlooking their uniqueness, characters, and personalities. Your future partner could have been at the forefront of your screen that you just rapidly discarded.
Blended.com fundamentally steers you from making a mistake like this, as your journey through the levels will prepare you to make a thoughtful decision. Furthermore, each user must complete a minimum number of levels before making a rushed call. All the prepping is also devised to ensure each member is ready to bring the new partner in each other’s lives, especially for the children that are being blended.
NEXT PROJECT
Cochrane Library
Design enhancements Cochrane Library, a high-quality, relevant, up-to-date, synthesized research evidence database for healthcare professionals.