PRODUCT STRATEGY / PRODUCT DESIGN / UX / UI
A new vision forwiley.com
A new take on the wiley.com experience that is both informative and easy to navigate through
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
Workflow design enhancements that are made perfect through research
Through thorough research sessions, problems that caused poor experience, confusion on users, and short session times on the website were identified. Tactical workshops were coordinated to go deep-dive into requirements and long-term visions from each businesses, as well as technical requirements and constraints to consider.
The conclusion was the need for clear communication of storytelling throughout the online experience about the core of the businesses and who they serve. The new design strategy, therefore, focused on highlighting various personas that build up the audience, who are peer experts, and are eager to provide services in each domain.
Great experience design starts and ends in all the details
A detailed set of wireframes carefully crafted, then prototyped for rapid testing for workflow validation
Enhancing key information and data that leads to the improved eCommerce experience
Significant enhancements, such as improved search and enhanced product pages, are critical to increasing eCommerce sales, which ultimately leads to overall satisfaction with the experience.
NEXT PROJECT
WileyPLUS
Next Generation design strategy and development for WileyPLUS, world’s leading teaching and learning tool